customer-trust
(5)
The 200-Question Detour
Conveyor wants to remove the security questionnaire from the enterprise sales obstacle course. At Zapier, its software cut the share of questions needing a security specialist from 90% to 20% - a useful measure of how much trust can be served before a human joins the conversation.
We Want Your Customers to See What You See
You can spend years building a better way and still struggle to explain why it matters. At YesPress, we start with the gap between the future you imagine and the one your customers can see.
Wendy Steinle Built Her Career by Measuring What Matters - Including the Cost
The Vertafore CMO has spent decades joining words to data and growth to trust. Her most revealing career move, though, was stepping down, setting a boundary, and discovering that progress does not always point upward.
Elizabeth Emmons Has Spent a Career Making the Invisible Part of Homebuying Visible
After more than two decades at Radian, Elizabeth Emmons sees marketing as translation: make the mortgage system legible, connect employees to a shared purpose, and earn trust one useful explanation at a time.
SafeBase Made Security Paperwork Sell Software - Then Drata Paid a Reported $250 Million
Enterprise deals were drowning in spreadsheets, NDAs and repeated security questions. SafeBase turned that paperwork into a self-serve product - and gave founders a crisp lesson in selling the bottleneck beside the bottleneck.