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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

customer-storytelling

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Legend
Kerrie Jordan Learned Software by Listening to the People Who Use It
Executive · Operator · Creator

Kerrie Jordan Learned Software by Listening to the People Who Use It

An artist's daughter and an engineer's daughter learned to translate factory-floor problems into stories. Now she is carrying that habit from Epicor's product roadmap to its global brand.

kerrie-jordan · epicorRead →
Legend
Before Alex Kevork Marketed Work, He Wired the Stage
Executive · Operator

Before Alex Kevork Marketed Work, He Wired the Stage

A festival electrician became a product marketer by following the wires behind the show. Two decades later, Magnit Global's CMO still treats marketing as practical craft: listen closely, learn the machinery and make the complicated feel human.

alex-kevork · magnit-globalRead →
Legend
Ken Dec Has Spent 40 Years Turning Technical Products Into Stories People Trust
Executive · Operator · Advisor

Ken Dec Has Spent 40 Years Turning Technical Products Into Stories People Trust

The fractional CMO at TruVideo built his career where brand, demand and sales meet. His durable lesson is disarmingly simple: serve the customer, tell the truth well, and make marketing prove its value.

ken-dec · fractional-cmoRead →