customer-storytelling
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The Key PR knows your customers have the better story
A San Francisco agency finds its best material in the people already using a product. Its work for Discord, Shopkick and Descript shows what happens when publicity starts with evidence.
Big Sky Communications and the art of asking a customer twice
A good customer story can help sell software. Big Sky Communications builds the relationships, routines, and restraint needed to keep those stories coming.
Kerrie Jordan Learned Software by Listening to the People Who Use It
An artist's daughter and an engineer's daughter learned to translate factory-floor problems into stories. Now she is carrying that habit from Epicor's product roadmap to its global brand.
Before Alex Kevork Marketed Work, He Wired the Stage
A festival electrician became a product marketer by following the wires behind the show. Two decades later, Magnit Global's CMO still treats marketing as practical craft: listen closely, learn the machinery and make the complicated feel human.
Ken Dec Has Spent 40 Years Turning Technical Products Into Stories People Trust
The fractional CMO at TruVideo built his career where brand, demand and sales meet. His durable lesson is disarmingly simple: serve the customer, tell the truth well, and make marketing prove its value.