customer-segmentation
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Solsten Wants Marketers to Stop Guessing - and Start Measuring Why People Click
Solsten built its reputation helping game studios decode player motivation. Now it is selling that psychology layer to marketers and AI builders - with unusually concrete case studies, a much broader market, and a harder question about when prediction becomes persuasion.
Revamp (YC S23)
Revamp is a San Francisco startup (YC Summer 2023) that builds AI agents for eCommerce retention marketing. It plugs into Klaviyo and Shopify to turn scattered customer data into smart segments and then writes genuinely 1:1 personalized emails - drawing on signals like location, weather, purchase history and browsing behavior - so D2C brands can lift email revenue without hiring an army of copywriters.
Lexer
Lexer is a Customer Data and Experience Platform (CDXP) built for retail and consumer brands. It unifies fragmented data from ecommerce, in-store, loyalty, email and SMS into a single customer view, then layers on analytics, predictive intelligence and activation so marketing, sales and service teams can understand and engage customers in a personalized way. Founded in Melbourne in 2010 and now used by 150+ brands including The Iconic, Rip Curl, Zimmermann and Quiksilver, Lexer positions itself as a retail-specialized alternative to horizontal enterprise CDPs.
AppCard, Inc.
AppCard is a New York-based loyalty marketing and shopper analytics platform built for independent grocers and multi-location retailers. It captures SKU-level purchase data at the point of sale, then uses machine learning to deliver personalized offers, digital coupons and automated campaigns that help brick-and-mortar stores retain customers and grow sales. Founded in 2011 by ICQ co-founder Yair Goldfinger, the company serves thousands of independent grocers reaching tens of millions of shoppers, and has expanded into co-branded payment cards.