customer-portals
(4)
Recharge sells the second order.
The first sale gets the applause. Recharge built a business around the quieter question: what makes a customer come back?
Bushel’s Big Idea Fits on a Grain Receipt
A Fargo software company followed the paperwork from grain delivery to payment. The result is a network built around the business relationships agriculture already runs on.
Company.com and the business of fewer tabs
Company.com built a business around an unglamorous problem: small companies had plenty of software and too little time to manage it. Its move from bundled services to connected customer portals makes a useful case study in selling convenience.
ICE-Tech wants to give insurers their time back
Aviva cut its quote journey from 20 minutes to 10. Ticker reached market in six months. Behind both sits ICE-Tech, an insurance software business built around a stubborn idea: customers should be able to change their own products.