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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

customer-lifecycle

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Company
Act-On and the art of never losing the next conversation
Saas · Enterprise · Ai

Act-On and the art of never losing the next conversation

A sale can take months. A relationship can last years. Act-On sells marketers a way to keep both moving, without asking them to replace their entire software stack.

marketing-automation · email-marketingRead →
Company
The Customer Who Escaped the Segment
Ai · Saas · Enterprise

The Customer Who Escaped the Segment

Auxia’s wager is that the most useful marketing plan is the one a customer never sees: a fresh decision, made for that person, at the instant it matters.

agentic-marketing · customer-journey-orchestrationRead →
Company
BlueConic Spent 15 Years Teaching Brands Who Their Customers Are. Now It Wants the Machine to Make the Next Move
Saas · Enterprise · Ai

BlueConic Spent 15 Years Teaching Brands Who Their Customers Are. Now It Wants the Machine to Make the Next Move

The Dutch-born customer data platform built its name unifying messy first-party data. With Jebbit, Blueshift and a new crop of AI agents, BlueConic is betting that the next valuable layer is not another dashboard - it is the decision made while the customer is still there.

customer-data-platform · customer-growth-engineRead →