customer-centric-marketing
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Miriam Mburu Makes the Complicated Clear
After two decades marketing businesses that resist easy explanation, AIG's North America communications chief has learned that clarity is built - one audience, one team and one useful story at a time.
Sarah Sylvester
Sarah Sylvester is the Chief Marketing Officer of Lands' End, the first person to hold that title at the heritage American apparel and home brand in nearly a decade. She joined in April 2026 after almost 20 years at Victoria's Secret, where she rose from intern to Executive Vice President of Marketing and led high-profile brand reinvention work across the Victoria's Secret and PINK labels. A customer-first marketer known for balancing heritage with modern, data-informed storytelling, she now leads Lands' End's brand-building push as part of its turnaround and joint venture with WHP Global.