customer-centric-marketing
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Lisa Horner Makes Marketing Feel Like a Service
From a philosophy degree and a decade in customer care to AppFolio's C-suite, Horner has built a career around one durable idea: good marketing begins by being useful.
Sarah Hodges Put On the Boots Before She Wrote the Message
The UKG chief marketing officer built her career by leaving the conference room - onto construction sites, into product teams, and closer to the people her companies serve.
Nadia Khan Makes the Invisible Work Visible
An MBA project became a career in broadcast technology. At LTN, Nadia Khan has learned to market the machinery viewers never see by listening closely, translating clearly, and letting specialists do their best work.
Miriam Mburu Makes the Complicated Clear
After two decades marketing businesses that resist easy explanation, AIG's North America communications chief has learned that clarity is built - one audience, one team and one useful story at a time.
Sarah Sylvester
Sarah Sylvester is the Chief Marketing Officer of Lands' End, the first person to hold that title at the heritage American apparel and home brand in nearly a decade. She joined in April 2026 after almost 20 years at Victoria's Secret, where she rose from intern to Executive Vice President of Marketing and led high-profile brand reinvention work across the Victoria's Secret and PINK labels. A customer-first marketer known for balancing heritage with modern, data-informed storytelling, she now leads Lands' End's brand-building push as part of its turnaround and joint venture with WHP Global.