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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

culture-strategy

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Company
The Ad Agency That Would Rather Change a Law Than Win an Impression
Media · Social · Enterprise

The Ad Agency That Would Rather Change a Law Than Win an Impression

The House of JOY sells culture strategy, but its most revealing product is trust - the slow, human kind that cannot be bought by the thousand. Its best work begins where an ordinary campaign brief usually ends.

culture-strategy · purpose-driven-marketingRead →
Company
Archrival Turned a $500 Car-Wash Stunt Into a Youth-Culture Machine. Now Havas Owns the Next Move
Media · Social · Gaming

Archrival Turned a $500 Car-Wash Stunt Into a Youth-Culture Machine. Now Havas Owns the Next Move

The Lincoln agency learned youth marketing by getting a cease-and-desist, refusing a fat bank contract and betting on people over ads. Its new majority owner, Havas, is betting that the same playbook can travel.

youth-marketing · gen-zRead →