culture-fit
(2)
Good&Co and the cost of asking too much, too soon
Good&Co turned personality quizzes into a bet on better hiring. Its own product history offers an equally useful lesson: people need to see the value before they surrender their money, their time, or their team.
Gyfted
Gyfted is a Stanford-connected, remote-first HR-tech company that builds psychometric and cognitive assessments powered by behavioral science and AI. Its free consumer quizzes (Big Five, EQ, DISC, cognitive ability) draw millions of test-takers via organic search, while its B2B software helps founders, recruiters and team leaders screen candidates and hire for role and culture fit. Co-founded in 2020 by CEO Robert Kowalski with a team that includes Stanford GSB psychometrician Michal Kosinski as an adviser, Gyfted has raised roughly $1.3M in early funding.