culture-fit
(3)
Good&Co and the cost of asking too much, too soon
Good&Co turned personality quizzes into a bet on better hiring. Its own product history offers an equally useful lesson: people need to see the value before they surrender their money, their time, or their team.
Gyfted
Gyfted is a Stanford-connected, remote-first HR-tech company that builds psychometric and cognitive assessments powered by behavioral science and AI. Its free consumer quizzes (Big Five, EQ, DISC, cognitive ability) draw millions of test-takers via organic search, while its B2B software helps founders, recruiters and team leaders screen candidates and hire for role and culture fit. Co-founded in 2020 by CEO Robert Kowalski with a team that includes Stanford GSB psychometrician Michal Kosinski as an adviser, Gyfted has raised roughly $1.3M in early funding.
Robert Kowalski
Robert Kowalski is the co-founder and CEO of Gyfted, a behavioral-science recruiting platform that matches people to jobs and teams on personality, culture fit and ability rather than CVs. A Stanford GSB MBA and LSE economist, he built Gyfted with Stanford computational psychologist Michal Kosinski and engineer Adam Szefer to make remote hiring faster and less biased. He signs his own title 'Village Idiot ie. CEO' and frames the entire recruiting industry as broken and worth flipping over.