cultural-insights
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Nita Song and the advantage of knowing people
She left IW Group, hired it twice, and came back to help change its business. Nita Song’s career makes a case for cultural knowledge that survives every change of platform.
The 17-Hour Advertising Agency
Day One Agency built a 185-person business around a small, inconvenient truth: on the internet, a good idea can expire before the meeting about the meeting. Its answer is part newsroom, part studio, and part paid group chat.
A Layoff Built the Agency in the Room
Stacey Wade started NIMBUS after losing an agency job. Two decades later, the Louisville shop makes national campaigns by insisting that culture belongs at the first meeting - not in the final round of edits.
IW Group knows why a Happy Meal needs a disco
A miniature McDonald’s, a room full of BTS fans, and an agency that treats cultural knowledge as creative material. Inside IW Group’s business of giving people a reason to care.
M Booth Gives Familiar Brands Something New to Talk About
An eight-hour queso video. A forest for grounded travelers. Inside the communications agency that turns everyday products and awkward business problems into public conversation.