cross-channel-measurement
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Digital Remedy and the case of the missing credit
A $42,000 advertising test offers a clue to Digital Remedy’s business: the channel that closes a sale may owe a debt to the one that started it.
The Company That Asked Who Really Deserved the Sale
It began by asking whether an advertiser had paid for a real click. Then Adometry asked a more expensive question: which ad actually helped make the sale?
Podscribe
Podscribe is an independent, IAB-certified measurement platform built for podcast and audio advertising. Founded in 2017 by engineer Pete Birsinger and headquartered in Austin, Texas, it began as a podcast transcript-search tool and grew into a full-funnel measurement suite. The platform combines pixel-based attribution, incrementality testing, automated placement verification, and cross-channel analytics across podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio - helping advertisers, agencies, and publishers prove that audio ads actually drive conversions.