In 2006, Valorie Luther gathered executives to discuss a business tool few companies knew they needed: social media. Twenty years later, her consultancy is making the same bet on AI visibility - and on the unruly truth hiding in other people's comment sections.
The Austin company began by helping PR teams amplify a good article. Then AI changed the more interesting question: not who saw the story, but what the machines learned from it.
The Montreal company began with a second mortgage and nearly buckled after an acquisition spree. Thirty years later, its unusual mix of guards, software, cameras and cash logistics offers a sharp lesson in how to modernize a stubbornly physical business.