The New York fintech began with a provocative bargain: fund a young person now and share in their future income. Its retreat into ordinary loans is a compact lesson in why financial products must be understandable before they can be clever.
Spinwheel is an Oakland-based fintech that provides real-time consumer credit data and embedded-payments infrastructure through developer APIs. Using a credentialless approach that needs only a phone number and date of birth, Spinwheel lets lenders, personal-finance apps, and debt-management companies connect, verify, and act on a consumer's debts and liabilities. The platform supports the full consumer-credit lifecycle - from segmentation and prequalification to disbursement, management, and payment - and, as of its 2025 Series A, powers more than 15 million users and 165 million connected accounts representing over $1.5 trillion in connected debt.
Funding U (legally Funding University) is an Atlanta-based fintech lender that gives high-achieving undergraduates private student loans without a cosigner and without relying on FICO scores. Instead of judging students by their family's credit or wealth, the company underwrites loans using academic performance, progress toward a degree, likelihood of graduating, and projected earnings - factors a student actually controls. Founded in 2015 by Jeannie Tarkenton, Funding U aims to serve low- and moderate-income students that traditional private lenders won't touch, positioning its product as a responsible 'last-gap' option that fills the space left after grants, federal aid, and scholarships run out.