A Long Beach creative agency follows the user from the pretty screen into the difficult business underneath. Its work runs from clinic queues to IBM knowledge sharing - with a few lessons about what design can, and cannot, fix.
The Los Angeles studio turns museum archives, payment systems and AI models into experiences people can actually use. Its route there began with an idea it could not afford to build.
Jennifer Peralta-Ajemian built her business by looking beyond the usual faces. Now JPA. is taking that casting-room perspective into story development, brand strategy and creative technology.

Artlist’s CMO came up through economics, finance and user acquisition. Now he is making a more artistic wager: when machines produce endless options, human judgment becomes the scarce thing.
Sid Lee spent three decades stretching the definition of an ad agency. Its wager is simple: when a brand problem crosses screens, streets, stores and stadiums, the team solving it should cross disciplines too.
Folklore is a Minneapolis-based digital experience company that unites strategy, content, design and development to build customer experiences and e-commerce platforms for brands. Founded in 2016 by a team of former agency creatives and technologists, the firm works across retail, CPG, sports, manufacturing, finance and healthcare, with clients including Scotty Cameron, Land O'Lakes, Polaris Adventures and Mall of America. It positions itself as a nimble, senior team with no silos - integrating disciplines end-to-end for Fortune 500-scale work.
Elliott Spelman is the co-founder and CEO of Polycam, the world's most-used 3D imaging app with over 10 million downloads and nearly 100,000 paying customers. A Stanford-trained designer and creative technologist, Spelman built Polycam to make 3D capture as accessible as photography - describing it as the Kodak Brownie of spatial computing. After meeting co-founder Chris Heinrich at Ubiquity6, they launched Polycam in 2020, raising an $18M Series A in early 2024 backed by Left Lane Capital, Adobe Ventures, and YouTube co-founder Chad Hurley. Today Polycam serves individuals across more than half the Fortune 500 and is pushing hard into AI-powered floor plans, generative 3D, and enterprise spatial workflows.