SelfMade is a New York-based AI creative company behind Skipper, a creative intelligence platform that scrapes customer reviews, Reddit threads, Amazon feedback and social comments to build audience personas and generate on-brand performance ads at scale. Originally founded in 2015 as an Instagram commerce app, the company pivoted through agency work before rebuilding around AI-driven creative production for e-commerce and direct-to-consumer brands.
CreativeX is a New York-based AI creative data platform that automatically analyzes a brand's images and videos to score creative quality, enforce brand and platform best practices, and connect creative decisions to media performance. Used by more than 30 of the world's largest advertisers - including Unilever, Heineken, PepsiCo, Google and Mondelez - it turns the historically subjective business of advertising creative into measurable, comparable data across thousands of brands and markets.
NewForm is a New York-based creative intelligence company that pairs an in-house creative studio with proprietary software called Framework. It makes paid social ads at scale - roughly 2,500 assets a month written, shot, and edited by people - runs them in market, and turns every result into a living map of what works for a brand. Founded by Hamza Alsamraee, Andrew Presser, and Alec Velikanov, NewForm puts strategists, producers, and engineers under one roof to close the gap between creative and media for performance teams.