creative-direction
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The Woman Who Learned Brand Strategy in a Soap Opera Wardrobe
BRAND AMBASSADOR sells a rare kind of access: the judgment to place a luxury brand in the right room, on the right person, and inside the right story.
ERNST knows a brand is only as good as its next product
A ski bag, a driving shoe, a motocross boot. The Los Angeles design studio works where brand promises have to survive contact with the things people actually use.
Gayle Midnight turns a change of scenery into a change of medium
An Iceland sketchbook changed the way Gayle Midnight paints. Her San Francisco studio carries that habit of translation into original art, illustration and design.
The Branding Boutique LA knows a pretty feed is only the beginning
A skincare feed can look lovely and still leave shoppers guessing. This Los Angeles agency sells the work that connects the picture to the proposition.
PS Design knows a logo can’t fix a confused company
Before the new colors came the awkward questions. Inside the California studio turning company identities into systems people can actually use - and sometimes unwrap.
Libre Design & Digital makes the brand. Then comes the hard part.
From surfboard identities to gaming checkout pages, Libre connects how a business looks with how it sells. Its most revealing work happens after the logo is approved.
Lovely’s big-name portfolio began with a small-budget idea
The Los Angeles agency lists work for Angela Bassett, Issa Rae and Nicki Minaj. Its founding pitch was closer to Main Street: give charities and small businesses access to professional design without five-figure budgets.