creative-data
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VidMob Wants Receipts for Every Creative Hunch
The enterprise ad platform reads the logo, face, color, copy and timing inside every asset, then asks the question most dashboards dodge: what, exactly, made the creative work?
Anastasia Leng
Anastasia Leng is the founder and CEO of CreativeX, a New York technology company that uses AI and computer vision to measure the quality, consistency, and effectiveness of the images and videos brands put into the world. Fortune 500 giants like Unilever, Heineken, Mondelez, Nestle, and Google use it to bring data to the one part of marketing that has always resisted measurement: the creative itself. A lifelong nomad raised across seven countries and a former Google product lead who co-founded the celebrated ecommerce startup Hatch, Leng has built CreativeX into one of the defining companies in the emerging field of creative data, raising about $30 million along the way.