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Michael Schanker Wants Marketing to Earn Its Place at the Revenue Table
The OneTrust CMO began as a CPA, learned persuasion while carrying a sales quota, and now argues that marketing's job can be stated in five plain words: set up sales to win.
Jonathan Ebinger
Jonathan Ebinger is a General Partner at BlueRun Ventures and Co-Founder of Transform Capital, a late-stage growth fund built on an unprecedented philanthropic model that donates half the traditional GP carry to universities and nonprofits. With nearly 25 years in venture capital, he backed PayPal as one of its first institutional investors, led Series A investments in Kabbage (acquired by American Express), Coupa Software (NASDAQ: COUP), and Waze (acquired by Google for $1.15B), and championed the thesis that real-time data would reshape lending, payments, and enterprise procurement. His four-factor investment framework - team, market, technology, and whether the company actually matters - reflects a philosophy that has made him one of Silicon Valley's most recognizable early-stage fintech investors.