country-music
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The Opry’s Second Act Is a Business Model
A century-old radio show became the anchor for a portfolio of venues, bars, festivals and media. Opry Entertainment Group’s advantage is not simply owning famous rooms - it is knowing how to keep their history commercially alive.
Waylon Wyatt
Waylon Wyatt is an 18-year-old country singer-songwriter from Hackett, Arkansas who went viral in August 2023 after posting a TikTok from a construction site wearing his dad's company hat. Named after Waylon Jennings, he signed with Music Soup/Darkroom Records within two weeks of going viral. His debut EP 'Til the Sun Goes Down' amassed 225M+ streams, with 'Arkansas Diamond' earning RIAA Gold. His second EP 'Out of the Blue' (June 2025) - his first recorded with a full studio band - expanded his global reach via tours with Sam Barber and Zach Bryan in the UK. A Vevo 2026 DSCVR Artist to Watch, he is now headlining his own 35-date 'Everywhere Under the Sun' North American tour.