corporate-affairs
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The Reputation Accountants Are Here
Burson was assembled from two giant PR firms to solve an old problem with a new instrument: making reputation legible before the crisis arrives. The experiment is part consultancy, part creative shop, and increasingly part software lab.
The PR Firm That Bought the Spreadsheet
A communications consultancy went shopping for data, creativity and reach. Then one deal unraveled, revenue dipped, and the real strategy came into focus: own the decisions made before the press release.
Barabino & Partners Built a Business in the Moment Before the Headline
For forty years, the Italian consultancy learned to turn listings, crises and cross-border ambition into stories people could trust. Then it faced the hardest communications assignment of all: explaining its own transformation.
The PR Firm That Outgrew PR
Allison started as an underfunded PR shop one week before 9/11. Twenty-five years later, its first casualty was the label that built it.
Grayling Built a Global Agency Out of Local Ears
The communications firm’s trick is not choosing between international scale and local instinct. It has built a network designed to sell both - and a body of work that shows when the combination earns attention.
The People You Call When the Press Release Is the Smallest Problem
DrivePath Advisors built an energy communications firm around a useful premise: in a crisis, fluency beats volume. Its advisers have already sat in the chair, watched the clock shrink and learned which sentence cannot wait until morning.
John Koller Has Spent a Career Marketing the Next Habit
Before HP, John Koller helped sell consoles, livestreaming and a new idea of community. His durable trick is simpler than any campaign: watch what people are already learning to do.
Mary Beth Moynihan Built a Career by Working Backward
For nearly three decades at Boston Scientific, Mary Beth Moynihan has treated a career less like a ladder than a design problem: name the destination, map the missing experiences and make the next move count.