
Frill, unitQ, Keatext, Contentsquare, Productboard and Aha! all promise to turn what customers say into what you build next. They just disagree, loudly, on where listening ends and deciding begins.
InMoment brings the voice of the customer. Contentsquare shows the clicks that voice is reacting to. Their partnership stitches the two halves of a digital experience back together.
airfocus, UserVoice, Mopinion and Contentsquare all promise to turn user gripes into product decisions. In the space of a year most of them stopped being independent companies - and that tells you where the whole category is heading.
The Santa Barbara startup, built by two Amazon Alexa veterans, uses AI to read the reviews, tweets, and support tickets your product team never gets to - and tells them what to build next.