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Founder · Operator · Executive
Jon Baltz Built a Music Career in the Margins of the Play Button
Before creator revenue became a conference cliché, Jon Baltz was helping independent musicians collect the money hiding inside fan uploads. His 15-year path from college booking rooms to Symphonic is a lesson in making the unglamorous machinery matter.
jon-baltz · distro-nationRead →
Media · Saas · Marketplace
Distro Nation Turned Other People’s YouTube Uploads Into an Exit
The tiny company behind the ‘Harlem Shake’ money trail survived an acquisition, an eight-year corporate chapter and a spinout. Fifteen years later, Symphonic bought the rights-management machine - and the lesson is more useful than the meme.
music-distribution · youtube-monetizationRead →
Media · Consumer · Ai
YouTube
Twenty years after three ex-PayPal employees uploaded a clip from the San Diego Zoo, YouTube pays creators more than any studio and gets watched more than any TV network. Here is how the video site became infrastructure.
youtube · online-videoRead →