consumer-wellness
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Sarah Rahal Built a New Aisle by Knowing When Not to Enter One
The physician-turned-founder took one unfamiliar ingredient from a direct-to-consumer launch to 10,000 retail doors. Her sharpest growth decision may have been the year she spent saying no.
Raed Khawaja Is Building a Place to Come to Your Senses
He left the machinery of finance and consumer brands to study a quieter question: what helps people become present together? Open is his answer - part app, part Venice studio, and part long experiment in designing for attention.
Simon Cheng
Simon Cheng is the founder and CEO of Pique, a Los Angeles-based wellness company that turned whole-leaf tea into dissolvable crystals using a patented cold extraction process. A Hong Kong native who grew up drinking tea with his grandparents, Cheng abandoned those rituals in his teens, then spent his 20s cycling through surgeries and a decade of health crises. He rebuilt his health on a multi-year study trip across Asia learning from medicinal-plant and breathwork masters, and channeled that obsession into Pique, which launched in Whole Foods in 2016 and scaled to thousands of stores. Harvard and Stanford educated, and the youngest member of Harvard School of Public Health's Nutrition Roundtable, Cheng built Pique on three promises: efficacy, purity, and zero prep.