consumer-intelligence
(10)
Brandwatch Built a Business by Turning the Internet's Noise Into a Balance Sheet
A dead-end search engine became an enterprise listening machine, then a $450 million acquisition. Brandwatch's useful trick is not hearing everything online - it is helping large teams decide which signals deserve a meeting.
Consumer Edge Turned Your Receipts Into Wall Street's Early-Warning System
Consumer Edge began as one analyst's escape from Wall Street turf wars. Now it turns card swipes, receipts and web traffic into an unusually practical answer to the question every brand and investor asks: what is the customer doing before the quarter closes?
Tellagence Spent 15 Years Teaching AI the Difference Between Outrage and Sold Out
Most social-listening tools count the noise. This Portland company wants to explain it - and its 15-year path from Twitter influence maps to research-validated contextual intelligence is a useful playbook for founders building in a market that keeps changing names.
Alon Chen
A family WhatsApp thread about Friday dinner became Tastewise, an AI system built to tell food companies what people want before the focus group comes back.
Omnisient - Collaborative Consumer Intelligence
Omnisient is a privacy-preserving data collaboration company that lets banks, insurers, retailers and consumer brands analyze their first-party data together without ever sharing or exposing it. Using privacy enhancing technologies, US-patented Crypto-IDs and AI-powered data clean rooms, the platform matches mutual customers across datasets so lenders can score credit-invisible and thin-file consumers using alternative behavioral data - all while personal information never leaves the owner's environment. Founded in Cape Town and now expanding into the United States, the company protects hundreds of millions of consumer records for more than 100 enterprises.
Potloc
Potloc is a Montreal-based market research technology company that runs an AI-powered, all-in-one survey platform built exclusively for management consulting and private equity firms. Founded in 2013 by HEC Paris graduates Rodolphe Barrere and Louis Delaoustre, the company pioneered social-media sampling to source hard-to-reach B2B and B2C respondents, and today handles the full research workflow - questionnaire design, sampling, live fieldwork monitoring, data-quality control, and AI-assisted analysis. Potloc has served 500+ global firms and collected hundreds of millions of survey responses across industries and geographies.
Jon Jacobson
Jon Jacobson is the co-founder, Group CEO and CTO of Omnisient, a privacy-preserving data collaboration platform that lets banks, insurers, retailers and healthcare organizations share and analyze consumer data without exposing raw personal information. A software engineer with more than 25 years building data platforms, he founded Omnisient in South Africa in 2019 to attack a specific problem: nearly two billion people are shut out of affordable financial services because they lack the behavioral data lenders use to assess risk. His platform uses cryptography to tokenize and match datasets locally, turning loyalty-card and retail data into alternative credit signals.
Quid
Quid is an AI-powered consumer and market intelligence platform that reads billions of structured and unstructured data points - news, social posts, reviews, patents, forums - and turns them into business outcomes. Born from the 2020 merger of NetBase (social listening) and Quid Inc. (AI text analytics and network visualization), the company now sells a workflow platform (Q Platform) and a library of AI agents (Q Agents) so brands can see what's coming and decide what to do about it before competitors do.
Suzy
Suzy is a New York-based AI consumer intelligence platform that lets enterprises run quantitative surveys, qualitative interviews, and conversational research against high-quality consumer audiences in a single connected system. Founded by serial entrepreneur Matt Britton in 2018, Suzy reframes traditional market research as a real-time 'Decision Engine' that turns fragmented marketing intelligence into action for brands like Microsoft, Google, PepsiCo, Netflix, and Coca-Cola.
Matt Britton
Matt Britton is the founder and CEO of Suzy, an AI-powered consumer intelligence platform used by enterprise brands to get real-time answers from real people. A two-time #1 Amazon business bestselling author (YouthNation, Generation AI) and one of the most in-demand keynote speakers on AI and generational change, he has spent 25+ years decoding how the next generation buys, works, and lives. Before Suzy he built youth-marketing agency Mr Youth into MRY, a 500-person global shop sold to Publicis, and spun out Crowdtap, which became Suzy in 2017.