Richard Fine is Chief Business Officer at Zocdoc, where for more than a decade he has helped turn a doctor-booking marketplace into what he calls 'healthcare access infrastructure.' A two-time founder with two exits, he built Help Remedies, the over-the-counter brand that made aspirin boxes funny and won a Cannes Lion, and spent years as a brand strategist at Redscout working with Nike, PepsiCo and Diageo. Oxford-trained in Philosophy, Politics and Economics and raised by two epidemiology professors, he frames his work simply: he loves healthcare and hates its incentives, and at Zocdoc he gets to fix both.
David Goldhill is the co-founder and CEO of Sesame, a cash-pay online marketplace where patients buy doctor visits, labs, and prescriptions at fixed prices with no insurance in between. A former entertainment executive who ran the Game Show Network for a decade, he turned healthcare critic after his father died of a hospital-acquired infection, wrote the 2009 Atlantic cover story 'How American Health Care Killed My Father' and the book 'Catastrophic Care,' then built the company that tries to fix what he spent years writing about. He chairs the board of the patient-safety nonprofit Leapfrog Group and is a senior fellow at the Manhattan Institute.

David Kopp is the CEO of Sleep Doctor, a direct-to-consumer sleep health company operating SleepDoctor.com, SleepFoundation.org, and SleepApnea.org. A Harvard-educated literature major who pivoted from journalism into internet media, Kopp spent a decade as CEO of Healthline Media - growing it from 1 million to 70 million monthly US visitors and engineering a 5X private equity return before stepping down in 2020. He now brings that playbook to Sleep Doctor, where he's betting the same formula of trusted health content plus e-commerce can crack a market where 50+ million Americans suffer from sleep disorders but access to quality care remains stubbornly difficult.