consumer-founder
(2)Legend
Legend
Founder · Operator · Executive
Brad Kifferstein Bet on the Mug You Already Reach For
Before VitaPerk became a stickpack, Brad Kifferstein sold carpet to college students, syndicated real estate and learned product development at Crypton. His enduring idea is equally practical: the easiest routine to build may be the one that borrows a ritual people already keep.
brad-kifferstein · vitaperkRead →
Founder · Executive · Operator
Shubhangini Prakash Built a Beauty Brand by Taking Things Out
The former banker turned a hand-pressed tablet, an Indian family ritual and a stubborn preference for fewer ingredients into Feather & Bone. A decade in, her most useful business lesson is still the simplest: remove what the customer never needed.
shubhangini-prakash · feather-and-boneRead →