consumer-experience
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Won Park Costof Is Turning Invisible Service Into a Brand People Can Feel
After building brands across beauty, electronics and luxury, Won Park Costof is applying a consumer marketer's eye to the everyday places where people eat, work and gather.
Michael Grimes
Michael Grimes is Senior Vice President and Chief Marketing Officer for JD North America, the parent of JD Finish Line, one of the largest specialty athletic footwear and apparel retailers in the United States. Based in Indianapolis, he leads brand strategy, omni-channel marketing and consumer experience for a chain that generates around $2.1 billion in annual revenue and employs roughly 16,000 people. A Butler University graduate who started in the agency world at Willow Marketing, Grimes has spent his Finish Line career stitching together the store and online worlds, steering high-profile sneaker launches and culture-forward collaborations, while also serving on the Finish Line Youth Foundation board.
BILT Incorporated
BILT Incorporated is a Grapevine, Texas software company that replaces paper manuals and static PDFs with 3D, voice- and text-guided Intelligent Instructions for assembling, installing, maintaining, and repairing physical products. Through its mobile app and, increasingly, extended-reality headsets, BILT lets people rotate and zoom animated 3D models step by step, cutting setup time, support calls, and product returns. Brands from Weber and NordicTrack to Siemens, Chamberlain, and Clearfield use BILT to turn the first-use experience into a source of customer loyalty, while government and military customers use it for training and readiness.
Brad Olson
Brad Olson runs Sollis Health, the members-only concierge urgent and emergency care company that treats your time as the real luxury. He came to medicine sideways - from Bain consulting to Starwood's loyalty empire to Peloton's first 100 employees - and now applies the playbook of emotional loyalty and hospitality to a 15,000-member, 11-clinic operation where the average wait to see an ER-boarded doctor is zero to fifteen minutes. His pitch is blunt: if any consumer business ran like a hospital ER, it would be out of business the next day.