consignment
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GOAT Group built a business on doubt.
A fake pair of Jordans exposed the gap between wanting a shoe and trusting a seller. GOAT Group turned that gap into a business - and is now taking it beyond the collector’s closet.
The Pro's Closet Gets a Second Ride
The used-bike retailer closed after a venture-funded expansion. Its return offers a practical lesson in what to keep, what to shrink, and who should own the inventory.
Rebag
Rebag is a New York-based online and retail marketplace for buying and selling pre-owned luxury handbags, watches, jewelry and accessories. Founded in 2014 by Charles Gorra, the company built proprietary technology - most notably Clair, an appraisal index, and Clair AI image recognition - to standardize resale pricing and pay sellers upfront. It aims to bring transparency and liquidity to what it calls an opaque secondary luxury market.
Novelship
Novelship is a Singapore-based online marketplace for buying and selling authentic sneakers, streetwear, apparel and collectibles across Asia-Pacific. Founded in 2018, it connects buyers and sellers through a bid-and-ask model, verifies every item in-house before it ships, and has grown into one of the region's largest platforms for limited-edition drops from brands like Nike, Jordan, Adidas, New Balance and ASICS.
The RealReal
The RealReal is the largest online marketplace for authenticated, pre-owned luxury goods. It pairs human expert authenticators with proprietary AI to vet handbags, watches, fine jewelry, apparel and home items before resale, handling consignment end to end - pricing, photography, listing and shipping. Founded in 2011 and public on Nasdaq since 2019, the company has grown to more than 30 million members and positions itself at the intersection of luxury, technology and sustainability.
ThredUp
ThredUp is one of the world's largest online resale platforms for secondhand women's and children's apparel, shoes and accessories. Founded in 2009, the Oakland-based company combines automated distribution centers, a managed marketplace, and a 'Resale-as-a-Service' (RaaS) platform that powers branded resale programs for major retailers. It went public on Nasdaq in 2021 under ticker TDUP and frames its mission around extending the life of clothing to reduce fashion's environmental footprint.