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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

connected-cooking

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Company
How an $18,000 Closeout Bet Built a $400 Million Kitchen Business - and Why Its Smartest Move Was a Factory Saying No
Consumer · Hardware · Ecommerce

How an $18,000 Closeout Bet Built a $400 Million Kitchen Business - and Why Its Smartest Move Was a Factory Saying No

Chefman won shelf space with affordable appliances. Then it used the cash to build CHEF iQ - a connected kitchen system whose most important ingredient may be the factory that refused to make it.

kitchen-appliances · smart-kitchenRead →
Company
Kenwood’s £20 Mixer Became a 76-Year Kitchen Platform - Here’s the Product Trick Founders Can Steal
Consumer · Hardware · Ecommerce

Kenwood’s £20 Mixer Became a 76-Year Kitchen Platform - Here’s the Product Trick Founders Can Steal

Kenwood did not win the postwar kitchen by selling a faster whisk. It sold one dependable motor, then kept inventing new jobs for it - a playbook that now stretches from a £49.99 processor to a £1,249 connected cooker.

kitchen-appliances · stand-mixersRead →