A $500 award can still miss the people who deserve it. Nectar is building a business around a different idea: let colleagues notice one another, then give that appreciation somewhere to go.
Before it became DEFUNCT COMPANY, Rah wanted to make workplace feedback less painful. Its short life traces a familiar journey: from fixing meetings to rethinking how colleagues judge one another.
Most agencies arrive when the message is ready. BravoEcho wants to be in the room earlier - while strategy, culture, and reputation are still arguing over what the message means.