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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

community-storytelling

(3)
AllCompaniesPeopleStoriesProducts
Company
Chptr puts the obituary back in front of the neighbours
Media · Saas · Enterprise

Chptr puts the obituary back in front of the neighbours

A memorial app found a second act on local television. Chptr now sells funeral homes a route from family memories to the evening news - with radio joining the conversation.

broadcast-obituaries · funeral-home-softwareRead →
Company
The Little Booth That Became a Marketing Department
Media · Enterprise · Social

The Little Booth That Became a Marketing Department

American View Productions sells a useful fiction: that a small organization can have a whole marketing department on call. A folding video booth, 73 father stories and one unusually revealing public budget show how the trick works.

video-production · full-service-marketingRead →
Company
LifeWeb 360 Built a Social Network for the Moment Nobody Wants to Post About - Then Found Its Real Customer
Consumer · Social · Health

LifeWeb 360 Built a Social Network for the Moment Nobody Wants to Post About - Then Found Its Real Customer

A class project became a gentler alternative to the obituary page, then a surprisingly effective alumni-engagement tool. LifeWeb 360's path from free family memorials to HistoryIT's MemoryPort is a case study in letting the strongest use case rewrite the business.

digital-memorials · death-techRead →