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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

community-sports

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Company
The Soccer Club That Outgrew Youth - and Built a Lifetime Customer
Consumer · Education · Social

The Soccer Club That Outgrew Youth - and Built a Lifetime Customer

Burlington Soccer Club began with four police-backed teams and fewer than 100 players. Six decades later, its smartest move is less about trophies than architecture: one local system designed to keep people in the game from toddlerhood to adult league night.

burlington-soccer-club · youth-soccerRead →
Company
Ottawa Rapid FC Built the Team. Now It Has to Build the Habit.
Consumer · Media · Ecommerce

Ottawa Rapid FC Built the Team. Now It Has to Build the Habit.

Canada finally built a domestic professional league for its women. Ottawa's founding club made the playoffs in year one - then brought in new majority owners to solve the harder problem: making a new team feel inevitable.

ottawa-rapid-fc · womens-soccerRead →
Company
When Tennis Canada’s $60 Million Summer Vanished, It Exposed the Flywheel Behind the Sport
Consumer · Media · Education

When Tennis Canada’s $60 Million Summer Vanished, It Exposed the Flywheel Behind the Sport

A two-city tournament pays for courts, coaches and champions across a continent-sized country. The pandemic revealed how fragile that bargain was - and the rebuild offers a playbook for any mission-led organization with one very profitable product.

tennis-canada · national-bank-openRead →