CAMECO began in three rooms with one pencil and one typewriter. Fifty-seven years later, the tools have changed - the job has not: make good media ideas sturdy enough to survive contact with money, institutions and the real world.
A public-health researcher and a musician tested a business with a Craigslist ad and a three-month deadline. The result is a five-person media shop with its own studio, institutional clients, and a model for turning paid work into community infrastructure.