community-marketing
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Erik Thompson Makes Insurance Behave Like Entertainment
For two decades at Mercury Insurance, Erik Thompson has pursued a durable idea: when the product is complicated and the budget is finite, attention has to be earned with humor, culture and a reason to care.
Kyle Watson Turned a Fitness Niche Into a Brand Built for Everywhere
She learned marketing in stores, stadiums and scrappy beverage teams. Now Kyle Watson is protecting three distinct brand identities while turning community attention into durable growth.
Carolyn Manning Builds Brands at Human Speed
Across lululemon, Meetup, Outdoor Voices, Galileo and now Sage, Carolyn Manning has practiced a deliberate kind of marketing: listen closely, build the relationship, then let the brand earn its place.
Katie Babineau
Katie Babineau is the Chief Marketing Officer of Beyond Yoga, the Culver City premium activewear brand acquired by Levi Strauss & Co. in 2021. She spent roughly fifteen years in consumer technology - Sony Electronics, GoPro, Apple via TBWA\Media Arts Lab, and Snap Inc., where she was Global Head of Marketing - before joining Beyond Yoga as VP of Marketing in 2024 and stepping up to CMO. In 2025 she led the brand's first full reset, a platform called Seek Beyond built around the idea of progress over perfection, with actor and writer Issa Rae as the brand's first celebrity partner writing and performing a spoken-word anthem. She brings a test-and-learn technology mindset to apparel, argues loudly that brand and growth marketing should never be separated, and prefers hyperlocal, in-person community events to another round of picture-perfect ad creative.