community-marketing
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Everywhere Agency Learned the Internet’s Oldest Trick: People Trust People
Before “influencer” became a line item, an Atlanta shop built a business around the stubborn fact that recommendations travel better through people than through media plans. Then the rest of advertising caught up.
The Switchboard Inside a $7 Billion Boom
Clarksville's economic-development office does not behave like a lone recruiter. It works as a switchboard - aligning industry, tourism, business, schools, and private money until a site, a workforce, and a story point in the same direction.
The Marketing Agency That Rides the Bus Before It Draws the Map
3fold Communications built its business around a stubborn idea: before an institution asks people to change, somebody should listen to how they actually live. The result is an agency that rides every bus route, turns recycling into a love story and measures trust in enrollment, ridership and action.
The Instant Pot Sold Millions Without an Ad. Then the Debt Cooked It.
A computer scientist built a smarter pressure cooker, sold millions on word of mouth, and watched private equity turn a viral kitchen hit into a bankruptcy case study. Here is what the Instant Pot did, what it cost, and what a founder can actually copy.
Duel Tech
Duel is a London-founded B2B SaaS company that runs a Brand Advocacy Platform, helping consumer retail brands recruit, activate and scale tens of thousands of customers, creators, fans, employees and ambassadors into a measurable word-of-mouth growth channel. Founded in 2017 by adventurer-turned-entrepreneur Paul Archer and games developer Naio Tsarouchis, and certified as a B Corp, Duel powers advocacy programs for brands including Charlotte Tilbury, Lush, ELEMIS, Victoria's Secret, Abercrombie & Fitch and Pandora, and raised a $16M Series A in September 2025.