KAT & Company found an overlooked place for public-health marketing: the minutes when people are already waiting, watching, and willing to listen. Its advantage is not simply making the message - it is owning the last mile.
A nine-month custom build became a vertical SaaS business by hiding the vendor, simplifying the login, and selling patience to real-estate developers. The playbook is unusually copyable - if your niche has identity, long-lived customers, and expensive fragmentation.