communications-ai
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Media · Enterprise · Ai
The Reputation Accountants Are Here
Burson was assembled from two giant PR firms to solve an old problem with a new instrument: making reputation legible before the crisis arrives. The experiment is part consultancy, part creative shop, and increasingly part software lab.
public-relations · strategic-communicationsRead →
Media · Enterprise · Consumer
The Agency That Fired 40% of Its Clients
MikeWorldWide gave up $2.5 million in unprofitable business, cut its client roster by 40%, and grew anyway. The arithmetic explains a 40-year-old PR firm that would rather own its choices than merely look large.
public-relations · reputation-managementRead →