VIVAS began by selling banners before it owned a printer. Fourteen years later, the San Francisco shop still runs on the same scarce material: a willingness to take the call, solve the physical problem and get the thing on the wall.
A carpet-cleaning van, an office directory, a sign beside an empty building. For this San Diego County sign maker, the interesting work happens where a business meets a passerby.
A San Diego sign shop turns logos, directories and room markers into the physical language of a building. Its most revealing work happens between the artwork file and the installation.