The company that helped Ukrainian merchants get online now runs marketplaces, payment rails and service platforms used across everyday commerce. Its advantage is not one storefront, but the connective tissue between sellers, shoppers and the transaction itself.
LinkToAny (formerly ShoppinPal) is a Los Angeles-based integration platform that helps commerce software providers onboard merchants, migrate data between systems, and connect the apps a business already runs. Its iPaaS-style platform links point-of-sale, ecommerce, accounting, loyalty and ordering systems - working with names like Shopify, Lightspeed, Clover, Intuit/QuickBooks, Square, GoDaddy and PayPal - so platforms can go live with new merchants in days rather than weeks, with an increasingly AI-native approach to onboarding and migrations.