commerce-infrastructure
(3)
EVO Built Ukraine’s Online Mall - Then Became the Plumbing
The company that helped Ukrainian merchants get online now runs marketplaces, payment rails and service platforms used across everyday commerce. Its advantage is not one storefront, but the connective tissue between sellers, shoppers and the transaction itself.
LinkToAny
LinkToAny (formerly ShoppinPal) is a Los Angeles-based integration platform that helps commerce software providers onboard merchants, migrate data between systems, and connect the apps a business already runs. Its iPaaS-style platform links point-of-sale, ecommerce, accounting, loyalty and ordering systems - working with names like Shopify, Lightspeed, Clover, Intuit/QuickBooks, Square, GoDaddy and PayPal - so platforms can go live with new merchants in days rather than weeks, with an increasingly AI-native approach to onboarding and migrations.
Indranil Guha
Indranil 'Indy' Guha is a General Partner at VMG Partners in San Francisco, where he co-leads the VMG Technology fund focused on commerce infrastructure. A veteran investor with over 15 years of experience in enterprise AI and e-commerce enablement, he previously was a Partner at Bain Capital Ventures and Chief Business Officer at Signifyd. His portfolio includes companies like Attentive, Boulevard, Weee!, and historic wins like Wrike (acquired by Citrix for $2.25B) and Moveworks (acquired by ServiceNow for $2.85B). Born in England, raised in Kolkata, India and across four countries, he is known for his deep intellectual curiosity, hands-on founder support, and sharp perspective on AI-driven hyper-personalization in retail.