Cold Pressed Juice

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plant-based2 meal-delivery2 sustainability2 subscription2 d2c2 gluten-free2 food-tech1 startup-ceo1 health-food1 series-b1 powerplant-ventures1 brown-university1 corporate-lawyer-turned-founder1 food-beverage1

Tagged: cold-pressed-juice

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Founder · Executive · Operator

Ashwin Cheriyan

Ashwin Cheriyan is the CEO and co-founder of Thistle, a San Francisco-based plant-forward meal delivery company he built from a cold-pressed juice pop-up in 2013 into a nationwide subscription service delivering over 20 million meals. A self-described 'recovering corporate lawyer,' he traded a career at Simpson Thacher & Bartlett doing billion-dollar M&A deals for the chance to fix how Americans eat — driven by his parents' experiences as physicians watching patients suffer from diet-related chronic disease. Thistle, which he runs alongside his wife and co-founder Shiri Avnery, has raised over $20 million and now serves the West and East Coasts with chef-designed, nutritionist-approved meals that are gluten-free and dairy-free by default.

plant-based · meal-deliveryRead →

Company

Consumer · Health · Ecommerce

Thistle

Thistle is a plant-forward meal delivery service that ships chef-crafted, nutritionist-designed ready-to-eat meals, cold-pressed juices, and snacks to homes across much of the U.S. Founded in San Francisco in 2013 by Ashwin Cheriyan and Shiri Avnery, the company built its business on a simple wager: that the easiest way to fix both human health and the climate is to help people eat more plants.

plant-based · meal-deliveryRead →