Hollaway built an unusual consultancy around a simple observation: the science can be right and the room can still be lost. Its answer is to put field scientists, planners, communicators, and designers on the same side of the table.
Ports and coastal cities already have to pour concrete. ECOncrete charges a premium to make that concrete useful to oysters, fish and engineers - then argues the habitat can pay for itself in permits, durability and avoided mitigation costs.