He spent decades inside the machinery of enterprise software. Then he helped start Nextworld to change the one habit the industry never quite shook: making every useful customization a future liability.

An electrical engineer by training, BriteCore's CMO has spent more than three decades turning integration, automation, personalization and insurance software into stories buyers can act on.

He started programming control systems at 14, learned the AV trade inside the family business, and built Xyte after a pandemic wrecked the original plan. Now his bet is that the quiet machines around us should behave less like furniture and more like software.