cloud-encoding
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Brightcove and the business of being invisible
Brightcove once wanted viewers to come to its own video site. Its enduring business was helping everyone else run theirs - a lesson in the surprisingly valuable machinery behind the play button.
Stefan Lederer Put the Invisible Machinery of Streaming on Play
A university research project became a developer platform, an Emmy-winning encoding technology, and a lesson in how open work can travel farther than guarded ideas.
The Austrians Who Wrote the Rulebook for How the Internet Plays Video
Stefan Lederer and his co-founders helped write MPEG-DASH during their PhDs. Then they built a company on top of it - and won an Emmy for the encoding tech that keeps modern streaming from choking.
Steve Heffernan
Steve Heffernan is the co-founder and product architect at Mux, the developer-first video infrastructure platform, and creator of Video.js - the open-source HTML5 video player powering playback on Amazon, LinkedIn, Instagram, and Dropbox with over 38,700 GitHub stars. Previously co-founded Zencoder (YC W10), the cloud video encoding startup acquired by Brightcove for $30M in 2012. A self-described hacker on video, he is now leading the ground-up rebuild of Video.js v10 at Mux, which raised $105M Series D in 2021.