clorox
(2)Company
Company
Enterprise · Consumer · Media
The Agency That Fired the Hallway
Clorox once kept print people in one silo and digital people in another. Then it moved 43 desks, rewired the reporting lines, and built an agency that could make a bottle label, a website and a board game without leaving the company.
in-house-agency · creative-studioRead →
Consumer · Health · Ecommerce
The $6.7 Billion Company Hiding in Your Cleaning Closet
Clorox began with five men, $500 and a bottle of industrial bleach. More than a century later, its real product is a portfolio of small, repeatable solutions to messy everyday life - now with Purell at the center of a sharper health-and-hygiene bet.
consumer-goods · household-essentialsRead →