A pane of glass that anticipates the sun is an appealing invention. View’s harder experiment was making that invention behave like a durable, affordable building business.

A freezing climb gave him the problem. An astronaut scholarship gave him the material. A decade later, the jacket company has become a bet on better insulation almost everywhere.

She helped explain the internet, the iPhone and home energy to the public. Now Allison Johnson is applying the same discipline - find the human truth, then make it clear - to a longer and more moral horizon.