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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

clean-skincare

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Company
The Beauty Brand That Put Its Face Oil on Trial
Consumer · Ecommerce · Health

The Beauty Brand That Put Its Face Oil on Trial

After a cancer diagnosis, Hillary Peterson wanted skincare that felt luxurious without asking customers to take its safety on faith. True Botanicals made an expensive bet: put the ingredients through outside scrutiny, then put the products up against the old guard.

clean-skincare · luxury-beautyRead →
Company
Rael Turned One Better Pad Into a $59 Million Bet on the Whole Cycle
Consumer · Health · Ecommerce

Rael Turned One Better Pad Into a $59 Million Bet on the Whole Cycle

Three Korean American founders entered a stale aisle through Amazon, let reviews do the selling, then stretched one organic-cotton pad into a shelf-spanning cycle-care brand. The clever part is not the cotton. It is the order of operations.

rael · period-careRead →