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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

clean-label-snacks

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Legend
Matthew Parry Put a Familiar Snack in a Better Can
Founder · Operator · Executive

Matthew Parry Put a Familiar Snack in a Better Can

The Australian marketer did not invent the canister chip. He noticed what families still wanted from it, rebuilt the proposition around simpler ingredients, and spent a decade earning shelf space one retailer at a time.

matthew-parry · the-good-crisp-companyRead →
Company
The Gluten-Free Pringles Problem Became a 20,000-Store Business
Consumer · Ecommerce

The Gluten-Free Pringles Problem Became a 20,000-Store Business

Matt Parry did not invent a new snack ritual. He rebuilt an old one for families reading the fine print - then carried it from Australia to Colorado and into more than 20,000 retail doors.

clean-label-snacks · gluten-freeRead →